Social Media Management

Social Media Management for a Non-Profit Organization

Developed a 90-day social media strategy focused on building engagement and awareness. Through strategic planning and a cohesive visual identity, this campaign created a memorable online presence that connected audiences to the event and mission.

Crafting a 90-day content strategy to maintain interest, with regular updates on event details, registration information, and the organization’s mission.
Scheduling and managing consistent posts to engage the community and highlight event activities.
Providing behind-the-scenes content and stories to build anticipation.
Collaborating with graphic designers to create event-specific visuals that aligned with the organization’s brand and established a unique identity for the Family & Friends Weekend.

1,825%

Increase in Accounts Reached

705

New Followers

273%

Increase in Engagement

B2B SaaS Technology Company

Using A/B testing, I identified the most effective content to engage the audience, comparing solution-focused graphics with more personable, behind-the-scenes content that showcased company projects, team members, and industry trends. Insights from this testing showed a strong audience preference for behind-the-scenes content.

With these findings, I developed a monthly content strategy that highlighted behind-the-scenes posts, team introductions, webinar clips, industry trends, and day-in-the-life content.

This approach strengthened the brand's connection with its audience and increased engagement.

38.8%

Increase in Accounts Reached

15

New Followers

133%

Increase in Engagement

Social Media Campaign for Valentine’s Day: Acts of Love Challenge

For this Valentine's Day campaign, I collaborated with the team to create a unique, interactive experience that encouraged followers to prioritize self-care. We developed the Acts of Love Challenge, a 14-day bingo game designed to inspire daily acts of kindness and self-care, aligning with the brand’s identity and vibrant visual style.

The bingo board was shared on Instagram, allowing followers to participate each day, with the full board displayed on the grid at the campaign’s end.

This campaign fostered engagement through a fun, visually cohesive activity, strengthening the brand’s connection with its audience around a message of self-love.

1,527

Impressions

31%

Increase in Engagement

204

Interactions