Socially Wize: Building a
Fresh Brand Identity
Case Study
PROBLEM
Socially Wise aimed to establish a distinctive and engaging brand identity to better connect with its audience of teens, parents, and educators. The objective was to create a brand that captured the client's mission and resonated with a diverse and growing audience.
SOLUTION
As the Brand Manager, I spearheaded the development of a comprehensive brand identity for Socially Wise. My role encompassed:
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Creative Direction: Provided visionary creative ideas for the new logo, color palette, and font selection, aligning with the brand’s mission and target audience.
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Project Planning: Defined the project scope and deliverables, setting clear timelines and milestones to ensure all branding elements were developed to meet the project goals.
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Stakeholder Management: Facilitated effective communication and collaboration between cross-functional teams and the client, ensuring alignment and timely feedback throughout the project lifecycle.
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Resource Allocation: Managed project resources and coordinated with designers, copywriters, and other stakeholders to streamline workflows and ensure efficient use of time and budget.
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Quality Assurance: Oversaw the production process to ensure that the final deliverables adhered to high-quality standards and were completed on schedule.
The branding solution included a new logo, vibrant color palette, modern fonts, and dynamic brand assets. These elements were cohesively applied across promotional materials, creating a strong and impactful brand presence.
RESULTS
The newly established brand identity greatly enhanced Socially Wise’s visibility and engagement. The vibrant design effectively communicated the client's mission, resulting in increased follower growth and higher participant engagement. The successful implementation of the new brand established a solid market presence and generated significant interest and recognition for Socially Wise.
