Brand Strategy

The Tyrese Maxey Foundation’s inaugural Friends and Family Weekend focused on youth empowerment, utilizing strategic branding, social media, and storytelling to highlight Tyrese’s dedication to giving back and creating a lasting community impact.

The Duck Fridays campaign united the University of Oregon community, boosting engagement and school pride through strategic ideation, influencer partnerships, and collaboration, leaving a lasting cultural impact.

A redefined brand strategy for a B2B tech provider enhanced visibility and positioned the company as an industry leader, with updated messaging, visuals, and impactful event materials driving stronger engagement.

A brand identity overhaul for Socially Wise, featuring a new logo, color palette, and modern design, strengthened its presence and boosted visibility, engagement, and participant growth.